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Our generation is perhaps the last to understand work as a temporal-spatial concept. Time clocks and working time records are dying out. Work as a designation of a place or a specific time is increasingly losing its meaning. And work performance is less often judged by attendance – the boundaries between work and leisure are becoming more fluid.

Christian Petrini, CEO of Vifian Möbelwerkstätte, has been dealing with this topic for many years. In an interview, he explains what changes are coming to the world of work and how companies are preparing for them.

 

Christian, how has workplace culture changed in recent years?

Christian Petrini: While employees used to go to work primarily to earn money for their living, today they see more than just “doing” in it. People are looking for fulfilment in their work, a
deeper meaning and want to contribute to the big picture. In a rapidly changing world, with the employee as a scarce resource, the company headquarters must increasingly become a magnet office for its employees. Because the workforce continues to identify strongly with their employer and the team. Each individual is part of a social structure that offers orientation. This circumstance, in turn, influences the leadership and team culture; instead of approaching a task alone in a chamber, new ideas emerge in interdisciplinary teams. This co-working requires flexibility and diversity in the spaces that emphasise the teams’ strengths and pick up on the companies’ goals. Today, the “office” is tucked away in a pocket on a notebook. But the inspiration, innovation and creation continues to take place in physical form with people for people.

 

And what additional changes will employers have to continue to adapt to?

Christian Petrini: Digitalisation will take on even greater proportions. Companies will have to offer location-independent work, ensure networking with the company, the team, but also with stakeholders outside the organisation. In a complex world, problems and challenges are increasingly solved together – because more heads bring more power. On the other hand, companies must offer their employees support and orientation. They become constructs that promote people as individuals. This diversity must be reflected in the rooms so that all members of an organisation can develop their full potential. Because where I feel good, I perform better.

 

Working 4.0: what does the office of the future look like in concrete terms?

Christian Petrini: I don’t believe that there is an Office 4.0. For me, it is much more important in this context that we recognise the concrete needs of workplace users. As individual as every person and every company is, their preferred environments will be just as different.

 

Are there companies that are already mastering such challenges quite well?

Christian Petrini: Interior design firms like Ernst, von Petersdorff + Partner work with clients like Horvath und Partner AG to develop their individual corporate DNA in space. We at Vifian are convinced that in order to ideally reflect this corporate identity, a good interplay between architecture, implementation and the end client is needed even in the initial phase of a project. This was probably also the recipe for success in this project.

Companies want to create new working environments. Where is the best place to start?

Christian Petrini: The success of such a project depends heavily on the start-up phase. It is important that in a first step the company DNA and the space users are analysed in detail. Concrete needs are clarified in workshops. An as-is-target survey provides assistance in planning further steps. If the DNA and goals of companies, as well as the needs of space users, can be clearly formulated, visualised and modelled, implementation is guaranteed to be efficient and targeted.

 

Where in the project is Vifian, i.e. the overall implementer, involved and what advantages does this offer during the project?

Christian Petrini: Where we come in as the overall implementer in the project is completely different and depends on the project. In addition, it is always decisive who knows the client and the space users and their needs best. In a large project, such as that of Horvath und Partner AG, it makes sense to have the implementation partner involved right from the start. This way we can take valuable input for the implementation already in the start phase.

Vifian helps companies to modernise their office space. It assists with the development of the project idea, produces prototypes and undertakes the technical development, production and assembly of customised interior fittings and furniture.

 

Credits:
Project: Horvath und Partner AG
Individual interior fittings: Vifian
Architect: Ernst, von Petersdorff + Partner
Photography: Ernst, von Petersdorff + Partner
Report: voll+ganz

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