Today, concentrated knowledge work is possible regardless of location. This makes identification hubs that replace the grey office of yesterday all the more important in order to magnetically attract employees.
No wonder the design of office buildings and workplaces is changing dramatically. From open-plan offices to individual office corridors – companies are becoming open centres for communication and collaboration with designated retreat areas for concentrated work.
Christian Petrini, CEO of Vifian in Schwarzenburg, has been dealing with this development for many years and sees it as a great opportunity for companies. “As complexity increases, so does the need for belonging,” he says. “The design of office space can strategically address this need with a working environment that consciously reflects the company DNA.” This, he says, strengthens the bond with the company and provides a reliable sense of belonging. “In a fast-changing world with employees as a scarce resource, the company headquarters can offer a magnetic character as a fixed point,” Petrini continues.